Wednesday, April 29, 2009
Life Is Like A Series of Meals!
Of all the things from which we learn the most, experience is our greatest of teachers! There are few times a lesson will make an impression to last a lifetime unless one has experienced that lesson being handed to them on a silver platter. The thing is, what you choose to do with each delicious serving is what makes the difference. Great leaders know this. I guess you could say that life is like a series of meals! Sometimes were served fast food, sometimes we have to hunt for food and sometimes were offered gourmet cuisine that sets our mouths watering and our hearts longing to savour every glorious tasty morsel passing across our hungry taste buds. Why do I liken experiential lessons to food? Because our reactions to both are quite similar! Have you ever been watching a fantastic movie with a bowl of popcorn at your side only to become suddenly aware the popcorn bowl is empty and you cant recall having eaten any? Thats right; you managed to shovel a whole bowl of popcorn down your throat while your focus was elsewhere. When were not focused on whats heading down the oesophageal passageway, we disregard that sustenance without even remembering weve chewed and swallowed. As with the popcorn, the delicious life lessons served us are changed by our focus. Sadly, focus is often based on what we DONT have rather than what is being served and we completely miss lessons carefully baked within the enchanting recipe. We notice the serving doesnt meet our expectation and we might even lament bitterly on the lack of care in which it is served. As we age, reality eventually teaches us that life hands us a lot of stuff, we are served challenges, struggles, loss and heartache. We are also served love, compassion, strength, honesty and friendship. Each of these servings is designed to shape and fashion us into the remarkable human being we are meant to become. The secret is in learning from those lessons and ensuring our focus is based upon what some call the silver lining. I like to call it the Buried Gift Within, mainly because its not always easy to find! Each and every experience tossed into our path or handed our way, (no matter how difficult, heartbreaking or painful), has a gift buried within. Some might argue about there being a hidden gift, but hindsight tells me my direction and my place in life is shaped and formed into me by each experience and my reaction to those experiences. I also want you to know that life isnt always easy. I share personal experiences with clients when I feel it applicable to presenting a different way of thinking, and they will tell you - Ive had some tough moments just like everyone else; moments tough to chew and harder to swallow. The true secret is what I learned from each moment. I dont want life handing me a bowl of popcorn I carelessly shove down my throat without recollection of having tasted it! I want to become passionately aware of each morsel and flavour, the salt butter and corn all melded together combined with a smell permeating the room such that popcorn in a bowl becomes an experience, otherwise why waste my time eating it? That which we focus on, we intensify! I have suffered loss and there is always something to come from that loss, be it a lesson left, a behaviour changed or a gift of anothers experience from which I can draw. All great leaders understand this focus. Exceptional leaders know how to look for the Buried Gift Within. With employees, balance sheets, personal strife, company changes, family challenges, and much more. Exceptional leaders savour and taste every single morsel and then experience the lesson bringing it forward into many more situations. What makes them exceptional is they share those lessons with others and, most importantly, they model and teach others how to discover the Buried Gift Within! Strategic Sense is a Leadership Development, Plans of Action and Facilitation organization who’s mission is to change the world for leaders and their employees everywhere. We believe each individual comes with their own unique talents and skills that can be enhanced and utilized to help them become the very best leaders only they can be. Contact: So many options… we’re here to accomodate you! Subscribe Here! Find us onTwitter! Find us on Facebook! Let us know you Digg us! Do you find us Delicious?
Monday, April 27, 2009
Do you remember silly, inconsequential things from decades ago?
I remember the man who sold me my very first car, an 1965 Oldsmobile F85. I bought it from Richard Cremeans in 1972! Why should I remember that silly fact? I only saw the man once in my life when my mom took me to buy the car that he recommended--I wanted a VW Bug and mom said they were unsafe and she wouldn't cosign on that--and I don't even remember what he looked or sounded like. But I remember his name for some reason. My middle school principal had a wart on his nose, his name was Mr. Frieze (freeze). He looked like penguin. All sorts of silly stuff like this... Do you have useless knowledge floating around in your head? And yet you may not even remember the name of your best friend's boy/girlfriend in high school? Weird, isn't it? What kind of silly things to you remember? P.S. Richard Cremeans was known by his nickname beginning with a D--in fact, his parents may even have named him
a big cup of STFU please?
How many times can you beat a dead horse? Apparently, every quarter if that horse is the PR is dead meme.Well, this time it's more a slow build kicking of the horse: the recent meme started with the launch of Cuil, and Robert Scoble not being pre-briefed. There, he decided that he's done with the PR game.Robert fed the fire with his recent post highlighting a company that he found through word of mouth - albeit a company that is not a mass consumer product, and likely will do okay with little PR.It bubbled up in other posts - from Steve Rubel (who seems to forget that he's in PR and collects a pay-check at the world's largest independent PR firm), from TechCrunch, from Mashable. All people that have and continue to profit from PR people and PR firm relationships, with scoops and sneak previews. Here's the usual TechMeme crowd putting their voices into the one-way conversation.A more balanced POV came from ReadWriteWeb - the pro's and con's of what is happening in PR.So, here's my .02 - there's nothing new here. There's nothing new being said, just the same things every year (or is it every quarter now?).I have written in the past that we need to train and educate. It's simple, and yet the firms aren't fully embracing it.And, Ryost made the most pointed comment on Twitter to my first eye-roll on the situation: PR will become more valuable as newsrooms continue to shrink.The fact is that social media is ONE part of public relations. A SMALL part, if you are a good PR person or firm. The other parts are traditional media (while it might be shrinking, it still reaches that middle part of the country), analyst relations, events, and more.PR is about relationships. It's about relationships so much that Lowe's went to Abraham Harrison for it's recent project because of its relationships with people at Lowe and because of their relationships with bloggers. See - it's about relationships.It's also about writing, about talking, about conveying a story. But, without those relationships, there's nothing there. And, unfortunately, with the industry's reliance on technology - let's email, let's launch a blog, let's get Twitter, let's do this and that ... well, you're failing in PR.As my friend Andy Abramson (and, full disclosure, my firm) notes, it's BAM now: Bloggers, Analysts, Media. You need to have the right mix for the right story, and it's never one size fits all. Go and try to do local PR and see how far the social media only strategy works.Social media is just a tool in the PR mix. And, it's just a good tool in the mix for certain clients and brands. For technology and consumer technology, it's great. For consumer goods, it's great. But, it's NOT the only thing. The PR bloggers - on some level - have become so enamored with the tools, that they are unable to take a step back but have become lost in their reflection like Narcissus.But with the current posts - just concentrating on technology only - even the companies with no PR are not going to survive. You need to be able to tell a story, have trained executives that know what and what not to say in public, you need to have a plan.The thing is - it's not just PR people that need to educate. It's bloggers and social media people. There are certain social norms that are kept in the norm, but seem to be ignored and broken in social media.Now, I'm not talking about the embargo fiasco with Jeff Pulver; the PR person there should have not sent out a mass email, should have sent individualized outreach, and just asked the simple "do you do embargoes" without all the news.I'm talking about being invited to press conferences or events. That invitation means that you are getting special insight - and by blogging guesses on what it is, just to be ahead of the curve - provides no real value to the readership, but is just guessing and hurts the press conference because the PR firm is inundated with people that want to be included in the press conference.There goes that exclusivity and news hook.So, here's my simple rules for public relations professionals.1. Develop relationships. If you are a PR person - at any level - and cannot call up a reporter (not email, but pick up the damn phone) and set up a lunch to talk ... the you are not providing value. From the AAE to the SVP, you need to have relationships. If push comes to shove on a client deadline, everyone should pick up the phone and pitch and land a meeting. If the SVP is so detached from the media and client, what value is there?2. Read. Not just blogs, but media. Traditional, social, new - be on a steady diet of media, so you think beyond today's news and come up with trend pieces and stories.3. Think beyond today. It's not a race, it's a marathon. It's the long term strategies that work, not the panic. A good PR person never sweats, never panics but is calm.4. For the PR bloggers that are calling for PR to be dead - if you believe that the industry needs to change, go to your local college and teach a session or two. Mentor students that email you - if memory serves, I have responded to and helped every college student that has written to me (War Eagle, my favorite PITAs) - both in the US and internationally. Instead of bitching about the state of PR, go do something.I'm not prone to think PR is dead or dying. I do believe there are issues, but also talk to junior staff, help out when I get bad pitches (hey, I get them a lot and respond back to them), and try to help out for the most part. Instead of just talk, walk a little.
Sunday, April 26, 2009
video recording, faster browser
Filed under: OS Updates, Google, Open Source, AndroidAs if the G1 wasn't slick enough already, Google's latest update is packing tons of new features for both end users and developers that will make it an even stronger competitor for the iPhone.Version 1.5 introduces two key features that users were clamoring for: softkeys and accelerometer support for switching display between landscape and portrait modes. Another major introduction is the ability to record video and upload directly to YouTube. Likewise, photos can now be quickly shared via Picasa.The Webkit-based browser has been turbocharged and now features a tabbed bookmarks and history page, in-page search, and copy/paste. Enhancements for YouTube video playback have also been added as has full Bluetooth stereo support. Android's Linux kernel has been updated to version 2.6.27, and OS 1.5 also boasts many API additions for developers like secure widgets, location awareness, text prediction, and speech recognition.More details about the 1.5 update can be found on the Android SDK site.
Thursday, April 23, 2009
Happy Valentine's Day
I don't write about product launches much anymore - well, never anymore - but this was just too good to pass up, especially since today is Valentine's Day. M&M's had come out with Green M&M's for Valentine's Day.I didn't see any PR on the launch, and had to search for the press release (look, they did an SMR - and it didn't seem to do anything for them!) - but I did come across a POP set-up at Walgreen's, where I clicked the photo in this piece.Despite the seemingly lack of PR on this (and, I watch enough TV, read one print and at least 2 online papers a day, that I am sure I would have caught something), the product did bring out old memories from when I was in the 5th grade.And, being sick this week, I dreamt of the school (being sick brings out old memories and dreams for me).In the fifth grade, my best friend (Ezra Bookstein) and I decided to go along with the urban legend of Green M&Ms, and start a horny collection of candy. Did we believe in the aphrodisiac properties of the M&Ms? Not sure, but come on, we were stupid kids. So, we had a lucite box, and we started filling it with green M&Ms, and then expanded it to other green candy, such as gummi bears and Now & Laters.This went on for a few months, and the girls took notice of it, so decided to start their own corollary, the hot collection. Same idea, but since they were hot, it was all in red. I am pretty sure that Selma Beitner (aka Selma Blair) came up with the idea.So, pretty much two groups of students at a school with a lot of time on their hands, disposable income for candy, and sweet tooths. I also learned about Greek history that year (thanks Mrs. Levy!) and how to write well (thanks Mrs. Levy!) and about orchids (thanks Mrs. Levy!) and about my namesake (thanks Mrs. Berris). Yes, I went to a small school.Seeing the green M&Ms, though, brought back these memories - and it's a smart move to tap into nostalgia for products. It's why Transformers worked well as a movie, why there's talk about other 70's and 80's properties being made as movies ... or being re-released for my generation's own children. And, yes, I bought a few packs.The three things I wanted to say about this post: first, the SMR doesn't work, or this would have had more coverage. A better written release, smart outreach, better PR would have done more. Second, yes, I went to school with Selma Blair, but haven't spoken to her in about 20 years. Third, hope you all have a wonderful Valentine's Day!
netbook processors compete
You know the drill: the Atom is the king of all netbooks, with a domain stretching as far as the eye can see. But, upstarts like the Via Nano and AMD's Athlon Neo are encroaching on Intel's domain, and Crave took the time to pit examples of the three against each other in a series of benchmarks to see which should rule the land. Rather sadly for us, each of the three tests had a different winner, with the Atom N280 excelling in multi-tasking, the Nano U2250 best for iTunes encoding, and the Neo MV-40 quickest under a Jalbum-based benchmark. So you know what that means: everyone gets a prize, nobody has to go home crying, and you should just go ahead and buy whichever netbook you like best already.Update: It's actually unclear which proc won which test, as the table at the source shows one thing, but the text swaps the Neo and Nano around. But, again, there's not much between these three.
Did you ever tear your ex's photos?
I just ended a serious relationship with the guy I really liked. It's been 5 or 6 years and it's sad. And I feel like even more painful if I go into details. Yesterday, I sold the computer he gave me and tore his photos, letters he wrote to me and got rid of other stuff he gave me as gifts. I have to make a confession that it does not feel all better. But,,, I think it is a startover for my future life without him. So I am moving on...
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